Coca-Cola's logo free-for-all makes a refreshing change

Coca-Cola logo variations campaign
(Image credit: Coca-Cola)

Brands can very precious about their logos. The typical brand manual comes with several pages of guidelines including unlikely examples of skewed, warped and similarly distorted applications with big red crosses over them. Logo on a slant? Forbidden. Logo on a busy background? Banned under pain of death, or at least an angry email and a high-level investigation.

But how do you police that when you're a brand like Coca-Cola. You have one of the best logos of all time, but it appears in impressionistic hand-drawn signs at shops and bars all over the world. Well, in it's latest campaign, it's decided to just chill out and roll with it, and it's a winning move. As of now, 'Every Coca-Cola is Welcome' (Aww!)

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.