This Coca-Cola optical illusion continues to boggle minds

Coca-Cola optical illusion that appears to show a red Coca-Cola can on a striped background
(Image credit: Akiyoshi Kitaoka via X)

There are some optical illusions that continue to baffle us long after they first went viral online. One of those, and perhaps one of the best optical illusions we saw this year. is the Coca-Cola can illusion. 

We all know that a Coca-Cola can is red. Except when it's either Coke Zero or an optical illusion. Despite how it appears. That Coca-Cola can you see above is not red. I promise. (see our history of the Coca-Cola logo to learn about the development of the brand).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.