This mindboggling optical illusion shows the power of Coca-Cola's branding

The best optical illusions continue to baffle us, and it seems that powerful branding can also sometimes be responsible. We all know that a Coca-Cola can is red. That is except when it's either Coke Zero or an optical illusion.

TikTok optical illusion purveyor Dean Jackson has boggled our minds many times before with his regular deliveries, but this optical illusion involves one of the world's biggest brands (see our history of the Coca-Cola logo and the best branding books).


♬ Away With Me - Andrew Joy

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.