4 clever ads that don't even show the product

Adverts with missing products
(Image credit: InBev / Ikea / McDonald's)

The aim of advertising is usually to put the spotlight on a product as a solution. Even if the customer rather than the product is made the hero, the product is still there allowing the customer to achieve their dream. Except when it isn't.

Over the years, we've seen a few brave adverts where the product was removed, sometimes quite literally, leaving customers to work out what was being sold. In some cases, it may have caused confusion but in others, the decision showed just how strong branding can be (see our pick of the best print ads and the best billboard advertising for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.