Clever KitKat ad shows less is...

Wunderman Thompson's KitKat Have a Break advert
(Image credit: Wunderman Thompson / KitKat)

When copywriters are struggling with creative block, it can serve to take a break. And it looks like that's just what happened in this clever KitKat billboard advert on display at London's O2 Arena... and the writer never came back from the break.

But despite showing just two words and a blinking cursor, there can be no doubt as to what brand is being advertised, proving that for creative copy, less is sometimes more – at least when the branding is this strong (this could be one for our collection of the best billboard advertising).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.