KitKat ribs AI in hilarious new ad campaign

KitKat AI ad
(Image credit: KitKat)

If AI does finally obtain Godlike powers and destroys the world as some people are starting to fear, KitKat will now be at the top of its hit list. While some brands are already exploring what practical uses generative AI can offer their creative teams, using it to create everything from copy to imagery and even models, KitKat's taken a more amusing approach.

In a new ad campaign, the snack brand is mocking the idea that AI could replace creative jobs, by taking its famous 'have a break' slogan to heart. It let its own creatives have some time off, with truly horrendous results (see our piece on how to use DALL-E 2 for more on how generative AI works).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.