Brilliant Kit-Kat poster perfectly captures the last 2 years

What happens when you combine one of the most famous chocolate advertising slogans with some of the most unprecedented times in living memory? Believe it or not, a great print ad is what you get. 

An unofficial design has been doing the rounds online, and it perfectly skewers the "new normal" of Zoom call after Zoom call after Zoom call. And while we might not be working from home quite as much as we were in 2020 and 2021, we'll never forget. Indeed, it might not be real, but we'd say this is up there with the best print ads.


3pm is Kit-Kat time (Image credit: Sam Hennig)

Created by Sam Hennig for the One Minute Briefs Twitter account, the ad is back at the top of Reddit's DesignPorn page this week. "Don't need to explain this one," the title reads – and they're right. Everyone knows the 'Have a break' slogan, and that two Kit-Kat fingers (is that what they're called) represent a break in the calendar UI. "Just by seeing the ad, I've just had their slogan playing in my head. Have a break? have a Kit-Kat. Ads are really powerful," one user comments.

Last year, the ad even attracted the attention of both Kit-Kat and Zoom, who, as brands are wont to do, decided to get in on the joke. Indeed, it could be argued that the poster works just as well as an ad for Zoom as it does for Kit-Kat.

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The only issue we take is with the idea it could take an hour to eat a Kit-Kat – ours would definitely be gone in under a minute. But then again, there's nothing in the ad that suggests one is limited to a single bar – we'll be reaching for the multipack at 3pm.

All this attention goes to show how worthwhile it is for creatives to get involved with unofficial design work, to flex their creative muscles and show off their talents to the world. Inspired to create your own design? Check out our roundup of the best graphic design tools.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.