So this is how AI would redesign iconic brand logos

AI logo redesigns made using Midjourney
(Image credit: FofrAI on Twitter)

With AI image generators evolving at such a rapid pace, people have been putting them through all kinds of fascinating tests. Someone's used a new feature in one of the most popular text-to-image tools to see if it could be used to redesign logos – and people even think some of the results are better than the originals.

Midjourney has opened up more possibilities in its platform by incorporating another technology that has been evolving in parallel to image generation: image description. One user has tried using it to describe iconic logos and then use the descriptions as prompts for new designs (see our piece on how to use DALL-E 2 for the basics of AI text-to-image generation).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.