New Gucci logo is the most bizarre thing we've ever seen

(Image credit: Gucci)

Gucci has caused a social media splash by presenting an updated logo on its Facebook page... and it's quite something. The unusual font, which looks an awful lot like a young child's handwriting, is tied to the luxury brand's Fall Winter 2020 Men’s Collection, which is to be debuted today.

The new-look logo has resulted in some controversy plus a whole lot of noise. Facebook and Instagram users, in particular across Vietnam, have updated their own avatars to a similar handwritten font (to get a similar look, see our pick of the best handwriting fonts). Let's find out why Gucci has chosen such unusual styling for its new collection.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.