Dropbox redesign is a fantastic midlife crisis

It's always the quiet ones, isn't it? Dropbox has just unveiled its new design system and it's nothing short of staggering. We're struggling to think of the right comparison for it. Like, it's a bit like that time in the 1980s when amiable, dependable and thoroughly unexciting BBC presenter Frank Bough was revealed to be into cocaine and S&M. 

Dropbox is similarly dependable, and that's a good thing. You want it to just be there, holding onto some of your files so you can grab them when you need them. It's not really a brand that you even associate with design – more of a functional utilitarianism – and while you're aware it has a blue, sort of box-like logo, you'd struggle to draw it.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.