WeTransfer unveils new logo and brand identity

Cloud-based file sharing service WeTransfer has revealed its first new identity, website and logo design since launching back in 2009. Deciding to go back to basics and build up from scratch, the new identity sees the company drop the word 'transfer' from the logo and focus instead on refining the wordmark symbol.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.