12 of the best typographic logos

Five of the best typographic logos on a gradient background
(Image credit: Visa / V&A / Google / FedEx / Coca-Cola)

The best typographic logos show that an effective, distinct mark can be created with type alone, without need the for a lockup with an icon. While many brands will also want a logomark or at least some form of abbreviated design for small applications, a logotype, or wordmark, might perfectly convey their brand identity.

A type logo can be clean and modern or elegant and traditional, it can use type alone or it can include interventions that say something about the brand. And type logos can even include hidden treats in the negative space. Below we look at 12 examples of typographic logos that nailed it, sometimes through a beautifully thought-out ligature or an imaginative use of letters, sometimes through the use of colour or a perfect typeface. 

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.