Johnson Banks responds to Science Museum rebrand

Last week saw the reveal of a rebrand for the Science Museum created by consultancy North. The new look (on the right in the picture above, next to the old logo) is the first visual shake-up for the Science Museum in seven years, and upon being unveiled the rebrand stirred up some controversy in the creative community.

The biggest name to chip in with a negative response was Johnson Banks – the agency behind the old branding scheme – which Tweeted that the rebrand was "a bit of a clunker". Cue Twitter storm and a deluge of designers slamming the Science Museum's new look.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.