Is no branding the best way to get attention?

In a show of bold ultra-minimalism and anti-branding, Taylor Swift – who is arguably as much a brand as a musician – recently wiped all her social media accounts clear of all images and statuses. Every last one. The effect was remarkable, generating a buzz among devoted fans before she finally announced a new album, Reputation. So could this radical approach, a brand cleanse, be a tactic for other brands to try?

Previously, all of Swift's platforms were accompanied by the message 'born in 1989', which kept her image consistent across the internet without having to write 'official' anywhere on the page. By clearing her profiles, Swift not only marked the start of a new stage of her career, but also whipped up a frenzy of media speculation and public attention in the process.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.