Super-minimalist packaging trademarks white space

There's minimalist design, and then there's the new range of products from the appropriately named company, Brandless. Based in San Francisco and Minneapolis, the company claims to be a group of thinkers with big dreams about changing the world. To turn its ideas into reality, Brandless has launched a range of extremely minimalist products.

Negative space: 30 brilliant examples

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Would you buy packaging that looked this simple?

"With Brandless, we wanted to invent something completely fresh and new," say the pair behind the design, Tina Sharkey and Ido Leffler.

"Something that puts purpose into every product and message shared, and models a new kind of relationship between people and the companies built to serve them – directly, with integrity, transparency, authenticity, and democratised access."

So far, so Silicon Valley. But the lack of identity means that the products are dodging a fee known as BrandTax, which in turn has let Brandless set a standardised price across all its items.

Explore the range of products by clicking left or right in the gallery below, and if you live in the US and like what you see, you can order the Brandless goodies online.

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Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.