Create the perfect brand voice

As brands spread themselves across ever more channels, a consistent brand voice has become an essential 'red thread' running through campaigns and even more design agencies are waking up to the potential of copywriting.

In issue 267 of Computer Arts, Mike Reed – founder of London-based writing agency Reed Words – reveals the science behind this in-demand craft in an extended feature.

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Nick Carson
Content strategist and copywriter

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.