How to use images more effectively in web design

Web designers know the importance of using great images alongside strong layouts and design elements to engage users, but how can you make sure you choose the right images for each project, and where should these gorgeous images go? 

While the backend developers get to grips with making websites and apps work, the frontend designers are crafting the UI, testing the UX and developing the overall colour scheme, look and feel. So when it comes to images, why settle for one of those hideous placeholders of two grinning businessmen shaking hands, or threadbare visual metaphors to represent 'focus' or 'success'?

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.