9 great UI designs and what we can learn from them

Great user interface design, or UI design, means helping the user complete a given task as simply and efficiently as possible. Aesthetics are undeniably important, but at the core of great UI design is function.

This means that navigation should ideally be so clear and intuitive that it feels invisible. If a user gets lost, or can't work out how to achieve what they want to do, the UI's not doing its job (there are lots of examples of painful UI fails to demonstrate that. But below, we focus on examples of UI design done right.

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Nick Carson
Content strategist and copywriter

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.