5 ways to use images more effectively in editorial design

Editorial design is a highly visual medium by definition. The best magazines and newspapers use imagery in creative ways to grab attention, help tell stories, and achieve interest and pace within a layout.

Whether you choose photography or illustration as the lead visuals for your design - and there are strong pros and cons for both - there are some sure-fire tips and tricks for making images work harder for you.

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Nick Carson
Content strategist and copywriter

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.