How to use images effectively in digital ad campaigns

When it comes to grabbing people's attention with digital advertising, both space and attention spans tend to be in short supply. Simplicity and clarity are absolutely crucial.

Our eyes are bombarded with content of all shapes and sizes – both welcome and unwelcome – and increasingly brands are turning to the highly personalised, targeted options offered by the likes of Google and Facebook. But carefully placed display ads aren't going away anytime soon.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.