Coca-Cola unveils a bold and minimal new redesign

How do you redesign one of the most ubiquitous and recognisable pieces of packaging design in the world without compromising its distinctness? In the case of Coca-Cola's minimal new redesign, it seems the answer is: move the logo up a bit.

The company's first packaging redesign since 2016 has seen the iconic Coca-Cola and Diet Coke logos to the top of the can, leaving some bold negative space in the middle. It's a nicely minimal design – but just wait until you hear what the elevation of the company's brand assets supposedly represents. (Check out our best logos of all time if you're looking for design inspiration.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.