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Extraordinary Mexican airport logo throws out the rulebook

While we love a quality logo design, we'll always have time to chuckle at a clanger – and the latest has just landed courtesy of a brand new airport in Mexico City. The design is currently going viral on social media (and not in a good way).

Scheduled to open next March, Felipe Ángeles International Airport (AIFA)'s logo is really, erm, something. It's hard to know exactly where to start with it. We'll begin by saying it probably won't be winging its way into our best logos roundup any time soon.

Felipe Ángeles International Airport logo

There's a lot going on here (Image credit: Felipe Ángeles International Airport)

The logo features the initials AIFA, somewhat obscured by a large plane and, of course, a woolly mammoth. The letter 'I' appears to depict an airport control tower – one which is apparently about to be hit by the wing of said plane. Meanwhile, the full title of the airport sits on a horizontal runway below. Yep – there's a lot going on.

Perhaps the strangest aspect of the logo is that mammoth. But don't worry – there's a perfectly reasonable explanation for its presence. According to Mexico News Daily, during the process of building the new airport, hundreds of mammoth skeletons were discovered. So, you see – one simply had to be on the logo.

While the design hasn't yet been officially announced by the airport, it was spotted in a trademark registration filing. And Twitter has, as Twitter does, made its feelings known about it:

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"This is an all too common 'throw everything at it' style of design, with little thought to the overall impression it creates," comments one Redditor – which we think just about sums it up. Perhaps the designer ought to have checked out our logo design guide before the project took off. If you fancy having a crack at the design yourself, check out today's best Adobe Creative Cloud deals below.

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