Liquid Death is 2019's stupidest branding

When you think about it, bottled water is party to some of the most ludicrous branding there is. Guys, it's just water; the same stuff that comes out of your taps, and you're paying a premium for it because it comes in a pretty bottle with an on-trend palette. You idiots.

So our initial reaction to the launch of a frankly preposterous new brand of water, complete with matching packaging design, was just a little jaundiced. There's so much to hate about Liquid Death. For starters, it's called Liquid Death. It comes in a can that makes it look like some kind of cheap and nasty energy drink. There's a horrible cartoon to promote it. Also, it's called Liquid Death; we realise we've already mentioned that but we felt it needed emphasising. Liquid. Death.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.