Traditional branding is dead

Skyhooks and stripy paint. Literally making something out of nothing. Sounds like a classic agency swindle doesn’t it? Only it’s not. It’s a very real and highly critical emerging issue that everyone in our sector needs to address, now. It may well be the future of the entire industry. 

What was once the stuff of Minority Report is happening in our living rooms. Amazon is close to releasing drones that will make haulage vanish from the street, with factories of invisible workers who will never need to commute, alongside the invisible drivers of autonomous vehicles. 

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Chris is chief design officer at Wolff Olins.