Chris MoodyChris is chief design officer at Wolff Olins. Latest articles by Chris Moody Traditional branding is dead By Chris Moody published 22 November 18 We explore why bravery is the antidote to mediocrity in the age of ambient tech. Branding Get the Creative Bloq NewsletterDaily design news, reviews, how-tos and more, as picked by the editors.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1I tested the Honor 400 Lite and found this cut-price phone doesn't have (too many) cut-down features2Fans remade the iconic Metal Gear Solid 2 intro in Unreal Engine 53I explore the English countryside through the eyes of 7 incredible digital artists – here's what I discovered4I can't get 7UP's new earworm sonic logo out of my head5Why Japanese minimalism is taking over Western design
Traditional branding is dead By Chris Moody published 22 November 18 We explore why bravery is the antidote to mediocrity in the age of ambient tech.