Chris MoodyChris is chief design officer at Wolff Olins. Latest articles by Chris Moody Traditional branding is dead By Chris Moody published 22 November 18 We explore why bravery is the antidote to mediocrity in the age of ambient tech. Branding Get the Creative Bloq NewsletterDaily design news, reviews, how-tos and more, as picked by the editors.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Fair play, Will Smith. That's a hilarious way to respond to an AI storm2Dear Marvel, please stop changing the Avengers: Doomsday logo3What is concept art? One of the most misunderstood crafts in game design explained4Clair Obscur Expedition 33 animation demos showcase the making of the game's dynamic combat sequences5Apple's iPhone 17 case looks almost as weird as the phone itself
Traditional branding is dead By Chris Moody published 22 November 18 We explore why bravery is the antidote to mediocrity in the age of ambient tech.