Chris MoodyChris is chief design officer at Wolff Olins. Latest articles by Chris Moody Traditional branding is dead By Chris Moody published 22 November 18 We explore why bravery is the antidote to mediocrity in the age of ambient tech. Branding Get the Creative Bloq NewsletterDaily design news, reviews, how-tos and more, as picked by the editors.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Pantone's colour of 2026 is more apt than you think2New Spider-Noir poster is straight out of a retro detective film3This artist blends traditional European illustration with modern manga4The new CNBC logo is already controversial5How BMW drives success with emotional branding
Traditional branding is dead By Chris Moody published 22 November 18 We explore why bravery is the antidote to mediocrity in the age of ambient tech.