So you've probably been pronouncing these brand names wrong

Big brands go to huge lengths to try to control their images. Brand guidelines spell out how logos should be applied and what colours and fonts should be used. But there's one thing brands can find really hard to control, no matter how much they try.

A new survey has revealed the most widely mispronounced brand names, and the list includes some names that you probably never realised you were saying incorrectly. Others you probably know that you were saying wrong, whatever the brand itself might say (see our pick of the best branding books to learn more about branding in general).

  1. Porsche ('Porsh-aa')
  2. Nike ('Nigh-key')
  3. Hermés ('air-mez')
  4. Louis Vuitton ('Loo-ee we-taahn')
  5. Hyundai ('Hun-day')
  6. IKEA ('Ih-kay-ah')
  7. Audi ('O-dee')
  8. Yves Saint Laurent ('Eve-sahn la-rahn')
  9. Givenchy (Jhee-von-shee')
  10. Versace ('Vur-sah-chay')
  11. Peugeot ('Poo-zho')
  12. Adidas ('Add-dee-dass')
  13. Bvlgari (Buhl-guh-ree')
  14. Gucci ('Goo-chi')
  15. Nutella ('New-tell-uh')
  16. Huawei (Wah-way')
  17. Balenciaga ('Bah-len-see-ah-gah')
  18. Moschino ('Mos-key-no')
  19. Tag Heuer ('Tag-hoy-yer')
  20. Adobe ('Uh-doe-bee')

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.