The boldest McDonald’s ads are a marketing masterclass

Some of the best McDonald's ads on a yellow background
(Image credit: McDonald's)

Whatever you think of McDonald's products, it's hard to deny that the fastfood brand continually serves up stunning pieces of visual design. Over the years, McDonald's ads have included hugely inventive and eye-catching campaigns, often taking advantage of the already massive recognisability of its brand.

From blurry or pixelated visuals to minimalist campaigns that strip back the branding, McDonalds has produced some of the best billboard advertising and the best print adverts we've seen. Below, we pay tribute to some of McD's best to date and look at what made them so successful (also see our piece on why McDonald's advertising is better than Burger King's.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.