Rebrand
Latest about Rebrand

Polaroid just dropped the most iconic anti-AI ad of the year
By Daniel John published
Nostalgia and a timely message combine in a potent new campaign.

Goodreads finally has a new logo (and it actually looks... good?)
By Daniel John published
The social reading platform's new look is only twenty years too late.

TripAdvisor's new logo reveal just made me spit out my coffee
By Daniel John last updated
Perhaps the most 'chronically online' rebrand reveal ever.

Universities, take note: Warwick's refreshing rebrand shows how to blend modern and heritage design
By Daniel John published
The new look is an improvement on 2015's controversial identity.

Jaguar insists its controversial rebrand was a success – but I'm not buying it
By Daniel John published

Shutterstock’s ‘safe’ rebrand is mundane, but perfect
By Natalie Fear published
It’s unpretentious design that serves its purpose.

Does Apple's rumoured iPhone rebrand reveal a company in crisis?
By Daniel John published
Perhaps the next 'iPhone moment' won't come from Apple.
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