Rebrand

Latest about Rebrand

Radio Times rebrand

'We needed to show our eccentric side’: inside the Radio Times rebrand

By Natalie Fear published

Senior designer Nick Wells discusses heritage design, nationhood and ‘Screamer’.

Logos & Icons

It's time to stop judging rebrands so quickly

By Daniel John last updated

Some of the most controversial redesigns have had surprising staying power.

Branding
Wildish & Co. rebrand for Divine chocolate

Divine Chocolate’s gorgeous illustrations show the power of storytelling

By Natalie Fear published

I adore the vibrant packaging,

Packaging Design
Mark Zuckerberg's VR avatar

Facebook's Meta rebrand can finally be called a disaster

By Daniel John published

RIP the metaverse.

Branding

Jaguar's design crisis just went from bad to worse

By Daniel John published

The company's design boss is out.

Design
Jaguar logo

Triumph or disaster? The Jaguar rebrand one year on

By Gabor Schreier published

An expert examines the impact.

Branding
Sol beer branding

Sol dusts off the archives in sunny rebrand

By Natalie Fear published

Heritage design gets a modern makeover.

Branding
Children in need pudsey bear

What Children in Need must do to stay culturally relevant

By Vicky Bullen published

From TikTok to Jamie Laing.

Branding
Twitter logo before and after - a blue bird and a white 'x' on black

Musk's terrible Twitter rebrand ends with a whimper

By Daniel John published

One last debacle for the messiest rebrand of the decade.

Branding
Cracker Barrel logo

Cracker Barrel's CEO just revealed the surprising reason for its controversial rebrand

By Daniel John published

And no, it wasn't trying to be 'woke'.

Branding
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