Rebrand
Latest about Rebrand

Universities, take note: Warwick's refreshing rebrand shows how to blend modern and heritage design
By Daniel John published
The new look is an improvement on 2015's controversial identity.

Jaguar insists its controversial rebrand was a success – but I'm not buying it
By Daniel John published

Shutterstock’s ‘safe’ rebrand is mundane, but perfect
By Natalie Fear published
It’s unpretentious design that serves its purpose.

Does Apple's rumoured iPhone rebrand reveal a company in crisis?
By Daniel John published
Perhaps the next 'iPhone moment' won't come from Apple.

The best rebrands of all time
By Tom May last updated
Even the biggest brands can't stay the same for ever.

Brooklyn Film Festival flips the script on screen time in playful new visual identity
By Natalie Fear published
Otherway swaps social media for cinema.

Microsoft Security’s colourful rebrand feels like a breath of fresh air
By Natalie Fear published
Koto takes a human approach to digital protection branding.

It's not that 'people don't like change', it's that your logo isn't as good as these
By Tom May published
Like it or not, public criticism is often justified.
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