Latest about Rebrand
Bold, optimistic, empathetic: How a retirement company perfected its look for Gen Z
Standard Life's new brand identity aims to engage a wider audience.
Why Burger King's stunning rebrand is still the best of the 2020s
Five years on, it still feels timeless.
How a four-word tweet from Elon Musk threw Jaguar's rebrand into disarray
The brand's managing director reflects on a "tough time".
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Rebrand Revisited: Instagram's controversial 2016 redesign
Ten years later, was the backlash justified?
'We needed to show our eccentric side’: inside the Radio Times rebrand
Senior designer Nick Wells discusses heritage design, nationhood and ‘Screamer’.
It's time to stop judging rebrands so quickly
Some of the most controversial redesigns have had surprising staying power.
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