Rebrand

Latest about Rebrand

Instagram

Instagram's new brand identity is more than just a wordmark

By Daniel John Published

The platform's new look is designed to "flex and grow".

Branding

Other brands are throwing shade at the new Instagram logo

By Joe Foley Published

From McDonald's to ChatGPT, they've all decided it's "time for a refresh".

Logos & Icons

Instagram just redesigned its logo

By Joe Foley Published

(And everyone's saying the same thing).

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Branding

The new 7UP rebrand is bound to be contentious

By Daniel John Published

It's the biggest update to the brand's identity (and taste) in 15 years.

Branding
Pepsi logo on a can.

Pepsi shades Coca-Cola in parody rebrand

By Natalie Fear Published

“If it ain’t broke, don’t fix it”.

Branding
Cracker Barrel old vs new logo

A bad logo could cost you your job

By Natalie Fear Published

Cracker Barrel’s CEO steps down after facing tumultuous backlash.

Logos & Icons

Everyone's saying the same thing about the new Coca-Cola font

By Daniel John Published

"The most self-aware thing a sugar company has ever done."

Fonts & Typography
Sporting Clube de Portugal branding

How Ronaldo's former football club packed a 120-year legacy into a stylish modern rebrand

By Natalie Fear Published

Sporting CP's new look is the perfect blend of history and contemporary flair.

Design
Pirate's Booty logo

X marks the flop: new Pirate’s Booty logo sparks design mutiny

By Natalie Fear Published

You know it’s bad when you get AI allegations.

Logos & Icons

Bold, optimistic, empathetic: How a retirement company perfected its look for Gen Z

By Daniel John Published

Standard Life's new brand identity aims to engage a wider audience.

Design
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