Rebrand

Latest about Rebrand

Polaroid campaign

Polaroid just dropped the most iconic anti-AI ad of the year

By Daniel John published

Nostalgia and a timely message combine in a potent new campaign.

Branding
Goodreads logo

Goodreads finally has a new logo (and it actually looks... good?)

By Daniel John published

The social reading platform's new look is only twenty years too late.

Branding
HBO logo and possible new Max logo

The HBO Max rebrand just keeps getting messier

By Daniel John published

What's in a name?

Branding
New TripAdvisor logo

TripAdvisor's new logo reveal just made me spit out my coffee

By Daniel John last updated

Perhaps the most 'chronically online' rebrand reveal ever.

Logos & Icons
Warwick University rebrand

Universities, take note: Warwick's refreshing rebrand shows how to blend modern and heritage design

By Daniel John published

The new look is an improvement on 2015's controversial identity.

Branding
Jaguar logo

Jaguar insists its controversial rebrand was a success – but I'm not buying it

By Daniel John published

Branding
Shutterstock new visual identity

Shutterstock’s ‘safe’ rebrand is mundane, but perfect

By Natalie Fear published

It’s unpretentious design that serves its purpose.

Branding
iPhone 17 Air render

Does Apple's rumoured iPhone rebrand reveal a company in crisis?

By Daniel John published

Perhaps the next 'iPhone moment' won't come from Apple.

Branding
Pepsi logo

The best rebrands of all time

By Tom May last updated

Even the biggest brands can't stay the same for ever.

Branding
Brooklyn Film Festival new visual identity

Brooklyn Film Festival flips the script on screen time in playful new visual identity

By Natalie Fear published

Otherway swaps social media for cinema.

Branding
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