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Rebrand

Latest Updates

Maserati's trident logo gets a subtle update

By Daniel Piper

But does the makeover play it too safe?

Australian logo ditched after going viral for all the wrong reasons

By Daniel Piper

It looked a little like something else.

Stunning Rolls-Royce rebrand is a detail-driven triumph

By Daniel Piper

Blending the luxury and contemporary.

20th Century Fox logos

Disney's new 20th Century Fox TV logo is a real head-scratcher

By Daniel Piper

The mouse has dropped the fox.

Washington Football Team

You won't believe this NFL team's new name and logo

By Daniel Piper

(Don't worry – it's only temporary.)

The Motley Fool logos

The Motley Fool's new logo is a fun-free zone

By Daniel Piper

Why so serious?

US Space Force reveals new logo (and gets roasted AGAIN)

By Daniel Piper

To boldly go where others have already been.

Big Boy

Big Boy replaces its mascot – and boy are some fans upset

By Daniel Piper

Say hello to Dolly.

Iceland's football logo reveal is ludicrously exhilarating

By Daniel Piper

Other brands: take note.

Innocent rebrand

Innocent Drinks' new rebrand is hilariously bad

By Daniel Piper

Fortunately, that's the joke.

TGI Fridays' new rebrand feels like a flop

By Daniel Piper

'TGI' is no more.

Vauxhall's new logo has something missing

By Daniel Piper

Flat design loses some essential details.

Disney Splash mountain rebrand

Disney's Splash Mountain needs a rebrand, but what should it look like?

By Georgia Coggan

A new concept for the ride.

The Mental Health Coalition

Bold new mental health website is not what you might expect

By Daniel Piper

And that's exactly the point.

People still aren’t over the LA Rams logo

By Daniel Piper

NFL logo is attracting a fresh wave of outrage.

Charity rebrand shows the simplest ideas are the best

By Daniel Piper

Blood Cancer UK gets new name and visual identity.

Audi’s new socially distanced logo misses the mark

By Kerrie Hughes, Daniel Piper

Reimagined design sends a mixed message.

McDonald's apologises after tasteless logo change

By Daniel Piper

Opportunistic ad gets fierce backlash.

Time Out's simple rebrand makes perfect sense

By Daniel Piper

As more people are spending Time In.