Rebrand

Latest about Rebrand

Blank Street sign

I hate minimalist branding but Blank Street has won me over

By Natalie Fear published

The sleek refresh perfectly suits the brand.

Branding
Cracker Barrel logo

Cracker Barrel should never have apologised for its controversial new logo

By Daniel John published

If the brand doesn't have faith in its rebrand, how can we?

Design
Solflare rebrand new logo

Listen up finance bros, this is how you nail a crypto rebrand

By Natalie Fear published

Solflare builds a 'Stronghold of the Free'.

Branding
Quang San Art Museum rebrand by M — N Associates

This museum’s rebrand is pure art therapy

By Natalie Fear published

M — N Associates shows their eye for the details.

Design
Polaroid campaign

Polaroid just dropped the most iconic anti-AI ad of the year

By Daniel John published

Nostalgia and a timely message combine in a potent new campaign.

Branding
Goodreads logo

Goodreads finally has a new logo (and it actually looks... good?)

By Daniel John published

The social reading platform's new look is only twenty years too late.

Branding
HBO logo and possible new Max logo

The HBO Max rebrand just keeps getting messier

By Daniel John published

What's in a name?

Branding
New TripAdvisor logo

TripAdvisor's new logo reveal just made me spit out my coffee

By Daniel John last updated

Perhaps the most 'chronically online' rebrand reveal ever.

Logos & Icons
Warwick University rebrand

Universities, take note: Warwick's refreshing rebrand shows how to blend modern and heritage design

By Daniel John published

The new look is an improvement on 2015's controversial identity.

Branding
Jaguar logo

Jaguar insists its controversial rebrand was a success – but I'm not buying it

By Daniel John published

Branding
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