The best rebrands of 2020s (so far) By Antonia Wilson published 23 April 24 From nostalgic revisions to bold new campaigns – these are the best rebrands of the decade, as picked by industry experts.
This delivery service rebrand is bringing me joy By Natalie Fear published 3 April 24 GHTK embraces playful modern design.
“It had to be a joyful identity”: InnTravel’s rebrand is masterfully simple By Natalie Fear published 15 March 24 Consider me converted to walking holidays.
Warner Music Group’s edgy new brand identity hits all the right notes By Natalie Fear published 15 March 24 Pentagram's rebrand embodies “Vision and Voice”.
I'm mesmerised by the new British Land identity By Rosie Hilder published 11 March 24 Brand evolution fuses AI, nature and design with stunning results.
Sweaty Betty's rebrand is exactly what I need from the fitness industry By Georgia Coggan published 8 March 24 Empowering and motivational... for real.
New LA Clippers logo is an instant classic By Natalie Fear published 27 February 24 NBA team gets a stylish glow-up.
"Lively, buzzy and spirited": Rockstar rebrand ditches traditional energy drink aesthetics By Daniel John published 27 February 24 No more dark colours and heavy type.
'Help us clean up... that was the assignment': How we made Reddit's new identity By Natalie Fear published 26 February 24 Pentagram partner Natasha Jen discusses sorting through the 'hoarded house' of Reddit.
Iconic Go.Compare mascot gets a playful rebrand By Natalie Fear published 16 February 24 Love him or hate him, Gio's here to stay.
Nescafé’s “major rebrand” is too safe to stand out By Natalie Fear published 29 January 24 I want packaging with personality.
How Disney’s constant rebrands helped it stay relevant By Adam England published 27 January 24 No longer the king of pre-teen culture, Disney has had to adapt.
Barbie has had one of the best rebrands in years – here’s why By Adam England published 20 January 24 How Barbara Millicent Roberts conquered the world, again.
Here's what the new WHSmith logo could (and should) have looked like By Daniel John published 5 January 24 Everyone else is going retro – so should WHSmith.
I adore the playfulness of Omlet's pet-centred rebrand By Natalie Fear published 11 December 23 Ragged Edge shows how innovation can embrace imperfection.
The National Landscapes rebrand is delightfully imperfect By Natalie Fear published 23 November 23 It's a masterclass in modern nature-inspired design.
Cats Protection logo gets a purrfect redesign By Natalie Fear published 10 November 23 The stylish rebrand features an ingenious animated design.
Deezer's new rebrand is a striking and colourful delight By Daniel John published 9 November 23 New logo and visual identity hit all the right notes.
Deliveroo elevates its identity in tasty brand refresh By Natalie Fear published 10 October 23 A small change makes a strong impact.