Rebrand
Latest about Rebrand

Why the word rebrand needs a rebrand
By Tim Jackson published
venturethree is the branding agency that hates rebrands.

Rebrand vs refresh: Why brands should hold fire on launching a whole new identity
By Daniel John published

PrettyLittleThing’s ‘luxury’ rebrand hides the ugly truth about unethical practice
By Natalie Fear published
Is it just the illusion of change?

Abrdn reverses much-mocked rebrand – but adds a different annoying quirk
By Georgia Coggan published
The vowels may be back, but the vibes are still off.

OpenAI's bold new rebrand is surprisingly human
By Daniel John published
(And the AI titan has finally fixed its logo.)

The new Goldsmiths' Company logo is a roaring success
By Natalie Fear published
Heritage design gets a modern refresh.

Leaked letter suggests Jaguar's designers weren't happy with rebrand
By Georgia Coggan published
Internal complaints about the design and the process.

Ignore the hate, Walmart's bold new branding is the definition of a glow up
By Georgia Coggan last updated
This is a refresh worth celebrating.
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