Latest about Rebrand
Abrdn reverses much-mocked rebrand – but adds a different annoying quirk
The vowels may be back, but the vibes are still off.
OpenAI's bold new rebrand is surprisingly human
(And the AI titan has finally fixed its logo.)
The new Goldsmiths' Company logo is a roaring success
Heritage design gets a modern refresh.
Leaked letter suggests Jaguar's designers weren't happy with rebrand
Internal complaints about the design and the process.
Ignore the hate, Walmart's bold new branding is the definition of a glow up
This is a refresh worth celebrating.
10 brands that really need to rebrand in 2025
These iconic brands could all do with a refresh in the year to come.
Why Jaguar's risky rebrand should be applauded
Where other brands have played it safe, Jaguar went bold – for better or worse.
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