Rebrand

Latest about Rebrand

The new Goldsmiths' Company logo featuring a contemporary illustration of a leopard's head

The new Goldsmiths' Company logo is a roaring success

By Natalie Fear published

Heritage design gets a modern refresh.

Branding

Leaked letter suggests Jaguar's designers weren't happy with rebrand

By Georgia Coggan published

Internal complaints about the design and the process.

Branding
Walmart new visual identity

Ignore the hate, Walmart's bold new branding is the definition of a glow up

By Georgia Coggan last updated

This is a refresh worth celebrating.

Logos & Icons
X logo overlaid over Twitter logo

10 brands that really need to rebrand in 2025

By Tom May published

These iconic brands could all do with a refresh in the year to come.

Branding
Jaguar

Why Jaguar's risky rebrand should be applauded

By Tim Parker published

Where other brands have played it safe, Jaguar went bold – for better or worse.

Branding
Zoom logo

Zoom ditches video in surprising AI rebrand

By Daniel John last updated

AI killed the video star.

Design
Freshways rebrand by White Bear

I love the adorable illustrations in this dairy brand’s new identity

By Natalie Fear published

Freshways proves that personality packs a punch.

Branding
Tottenham Hotspur FC new identity

Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"

By Natalie Fear published

Heritage design gets a flexible modern twist.

Branding
Japan Airlines rebrand

Japan Airlines' sleek rebrand is a soaring success

By Natalie Fear published

Traditional heritage meets modern design.

Branding
Bose logo

Bose's new rebrand showcases its hand drawn heritage logo

By Natalie Fear published

A subtle design tweak makes a big impact.

Branding
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