Latest about Rebrand
How Ronaldo's former football club packed a 120-year legacy into a stylish modern rebrand
Sporting CP's new look is the perfect blend of history and contemporary flair.
X marks the flop: new Pirate’s Booty logo sparks design mutiny
You know it’s bad when you get AI allegations.
Bold, optimistic, empathetic: How a retirement company perfected its look for Gen Z
Standard Life's new brand identity aims to engage a wider audience.
Why Burger King's stunning rebrand is still the best of the 2020s
Five years on, it still feels timeless.
How a four-word tweet from Elon Musk threw Jaguar's rebrand into disarray
The brand's managing director reflects on a "tough time".
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Rebrand Revisited: Instagram's controversial 2016 redesign
Ten years later, was the backlash justified?
'We needed to show our eccentric side’: inside the Radio Times rebrand
Senior designer Nick Wells discusses heritage design, nationhood and ‘Screamer’.
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