Rebrand

Latest about Rebrand

Pirate's Booty logo
X marks the flop: new Pirate’s Booty logo sparks design mutiny

By Natalie Fear Published

You know it’s bad when you get AI allegations.

Logos & Icons
Bold, optimistic, empathetic: How a retirement company perfected its look for Gen Z

By Daniel John Published

Standard Life's new brand identity aims to engage a wider audience.

Design
Why Burger King's stunning rebrand is still the best of the 2020s

By Daniel John Published

Five years on, it still feels timeless.

Branding
Jaguar rebrand
How a four-word tweet from Elon Musk threw Jaguar's rebrand into disarray

By Daniel John Last updated

The brand's managing director reflects on a "tough time".

3 Comments
Branding
Mark Zuckerberg wearing Quest Pro
Facebook's Meta rebrand is looking stupider by the day

By Daniel John Published

The metaverse has Meta sorry end.

Branding
Rebrand Revisited: Instagram's controversial 2016 redesign

By Daniel John Published

Ten years later, was the backlash justified?

Branding
Radio Times rebrand
'We needed to show our eccentric side’: inside the Radio Times rebrand

By Natalie Fear Published

Senior designer Nick Wells discusses heritage design, nationhood and ‘Screamer’.

Logos & Icons
It's time to stop judging rebrands so quickly

By Daniel John Last updated

Some of the most controversial redesigns have had surprising staying power.

Branding
Wildish & Co. rebrand for Divine chocolate
Divine Chocolate’s gorgeous illustrations show the power of storytelling

By Natalie Fear Published

I adore the vibrant packaging,

Packaging Design
Jaguar's design crisis just went from bad to worse

By Daniel John Published

The company's design boss is out.

Design
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