Rebrand

Latest about Rebrand

CO_LAB rebrand

"Great design isn’t always about making a statement”: inside CO_LAB theatre group’s artfully minimalist rebrand

By Natalie Fear published

Design Bridge and Partners take a step back to let performers take centre stage.

Branding
HBO logo and possible new Max logo

"Serious identity issues": HBO's new Max rebrand is raising eyebrows

By Daniel John published

Branding
New Twix logo

The new Twix logo is a nostalgic treat

By Daniel John published

The brand has launched a whole new visual identity.

Branding
Venturethree office

Why the word rebrand needs a rebrand

By Tim Jackson published

venturethree is the branding agency that hates rebrands.

Branding
Jaguar logo

Rebrand vs refresh: Why brands should hold fire on launching a whole new identity

By Daniel John published

Branding
PrettyLittleThing new logo 2025

PrettyLittleThing’s ‘luxury’ rebrand hides the ugly truth about unethical practice

By Natalie Fear published

Is it just the illusion of change?

Branding

Abrdn reverses much-mocked rebrand – but adds a different annoying quirk

By Georgia Coggan published

The vowels may be back, but the vibes are still off.

Branding
OpenAI rebrand

OpenAI's bold new rebrand is surprisingly human

By Daniel John published

(And the AI titan has finally fixed its logo.)

Design
The new Goldsmiths' Company logo featuring a contemporary illustration of a leopard's head

The new Goldsmiths' Company logo is a roaring success

By Natalie Fear published

Heritage design gets a modern refresh.

Branding

Leaked letter suggests Jaguar's designers weren't happy with rebrand

By Georgia Coggan published

Internal complaints about the design and the process.

Branding
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