Rebrand

Latest about Rebrand

Microsoft Security

Microsoft Security’s colourful rebrand feels like a breath of fresh air

By Natalie Fear published

Koto takes a human approach to digital protection branding.

Branding
Adobe logo

It's not that 'people don't like change', it's that your logo isn't as good as these

By Tom May published

Like it or not, public criticism is often justified.

Logos & Icons
Amazon and Adobe logos

From Amazon to Adobe: is 2025 the year of the 'quiet rebrand'?

By Daniel John published

Jaguar, take note: splashy rebrands are so 2024.

Branding
New Google logo

The new Google logo is already proving popular

By Daniel John last updated

"Makes the current one look dated already."

Logos & Icons
Old Jamaica new packaging

Old Jamaica is back from the dead with a vibrant new rebrand

By Natalie Fear published

It's a colourful resurrection for the ginger beer brand.

Branding
The Botanist Gin branding

Simplicity meets sunshine in this refreshing gin rebrand

By Natalie Fear published

The Elephant Room crafts a vivid new identity for The Botanist Gin.

Branding
CO_LAB rebrand

"Great design isn’t always about making a statement”: inside CO_LAB theatre group’s artfully minimalist rebrand

By Natalie Fear published

Design Bridge and Partners take a step back to let performers take centre stage.

Branding
HBO logo and possible new Max logo

"Serious identity issues": HBO's new Max rebrand is raising eyebrows

By Daniel John published

Branding
New Twix logo

The new Twix logo is a nostalgic treat

By Daniel John published

The brand has launched a whole new visual identity.

Branding
Venturethree office

Why the word rebrand needs a rebrand

By Tim Jackson published

venturethree is the branding agency that hates rebrands.

Branding
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