Rebrand

Latest about Rebrand

Four of the most controversial logos on an orange and yellow gradient background

The most controversial logos ever, from Gap and ebay to London 2012

By Antonia Wilson published

Designers choose the bold, the bad and the bland of logo design.

Logos & Icons
Speedo branding

The new Speedo logo is a bit of a stretch

By Daniel John published

Updated branding is built to 'perform' on swimwear.

Graphic Design
London Museum logo

Delightful new London Museum logo lands with a splat

By Daniel John published

Museum logos are rarely this much fun.

Graphic Design
Discord logo

Users are already poking fun at the Discord rebrand

By Joe Foley published

The new slogan has quickly become a meme.

Branding
O2 rebrand

The best rebrands of the 2000s, picked by pros

By Antonia Wilson published

From generative logos to complete company overhauls, rebranding was on the rise as tech advanced at lightning speed

Branding
Channel 4

The best rebrands of 2020s (so far)

By Antonia Wilson published

From nostalgic revisions to bold new campaigns – these are the best rebrands of the decade, as picked by industry experts.

Branding
GHTK rebrand

This delivery service rebrand is bringing me joy

By Natalie Fear published

GHTK embraces playful modern design.

Branding
InnTravel rebrand

“It had to be a joyful identity”: InnTravel’s rebrand is masterfully simple

By Natalie Fear published

Consider me converted to walking holidays.

Branding
WMG rebrand

Warner Music Group’s edgy new brand identity hits all the right notes

By Natalie Fear published

Pentagram's rebrand embodies “Vision and Voice”.

Branding
image of a rose with the Britannia motif placed in it

I'm mesmerised by the new British Land identity

By Rosie Hilder published

Brand evolution fuses AI, nature and design with stunning results.

Branding
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