Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"

Tottenham Hotspur FC new identity
(Image credit: Tottenham Hotspur FC/Studio Nomad)

English football club Tottenham Hotspur has unveiled a sleek new brand identity steeped in its rich sporting history. Bolder than ever, the revitalised identity marks a new era for the club in a sleek evolution, celebrating its multigenerational fans and innovative future.

The Spurs logo stands as one of the best sports logos out there, instantly recognisable for its authoritative cockerel design. With refined design tweaks to the classic logo and the reintroduction of Spurs' iconic 1950s monogram, the new branding is a strong remastered identity with heritage at its heart.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).