Rebrand

Latest about Rebrand

Zoom logo

Zoom ditches video in surprising AI rebrand

By Daniel John last updated

AI killed the video star.

Design
Freshways rebrand by White Bear

I love the adorable illustrations in this dairy brand’s new identity

By Natalie Fear published

Freshways proves that personality packs a punch.

Branding
Tottenham Hotspur FC new identity

Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"

By Natalie Fear published

Heritage design gets a flexible modern twist.

Branding
Japan Airlines rebrand

Japan Airlines' sleek rebrand is a soaring success

By Natalie Fear published

Traditional heritage meets modern design.

Branding
Bose logo

Bose's new rebrand showcases its hand drawn heritage logo

By Natalie Fear published

A subtle design tweak makes a big impact.

Branding
Mountain Dew rebrand

New Mountain Dew logo is a nostalgia-tinged hit

By Daniel John published

Another day, another heritage rebrand.

Branding
Siri icon

"Such a downgrade": Apple fans aren't loving the new Siri icon

By Daniel John published

The slow Apple Intelligence rollout continues.

Branding
Burger King and Pepsi logo

Viral X thread claims logos are trying to control your mind

By Daniel John published

But isn't nostalgia just another design trend?

Logos & Icons
Lloyds Bank OOH campaign

Lloyds' brand refresh is a powerful symbol of progression

By Natalie Fear published

It’s the banking brand’s biggest multi-channel ad campaign to date.

Logos & Icons
Figma brand refresh

Figma's 'unapologetically jumbo' new identity draws inspiration from the playground

By Daniel John published

It's one of the most delightful brand refreshes we've seen.

Design
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