The new Twix logo is a nostalgic treat

New Twix logo
(Image credit: Twix)

Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to "pick a side" when it comes to Twix's two biscuits, now it's all about inviting them to "have it all".

At the centre of the campaign is a hugely fun and action-packed new TV spot titled 'Two is More Than One' (below), which pays homage to classic car chases. Twix has also gained a new logo – and in the process waved goodbye to one of the internet's favourite logo secrets.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles. He has interviewed leaders and designers at brands including Apple, Microsoft and Adobe. Daniel's debut book of short stories and poems was published in 2018, and his comedy newsletter is a Substack Bestseller.

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