Do you know the Twix logo secret?

A Twix bar on a red and yellow background.
(Image credit: Twix)

Ah, the humble Twix. We're all familiar with the chocolate, biscuit, caramel combination, but what if we told you Twix's iconic logo has a hidden meaning? That's right, the famous sweet treat has been keeping a secret from us all.

The Twix logo can be spotted a mile off with its bright red, thick lettering on a golden background, but there's a little more than meets the eye. Since 2010, the logo has sported two mini Twix bars in the dot of the I, but you may have missed its hidden meaning. The mini Twix bars also double up as a pause logo, which refers to the chocolate bar's previous ad campaigns. Fancy designing your own logo with a hidden meaning? Then check out our 15 golden rules of logo design to help you get started.

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.