The Apple Event invite has a speedy AR Easter egg

Apple's got something of a tradition now for hiding Easter eggs in its event invites. The invite for its next event on 18 October has followed suit, hiding an augmented reality treat that suggests its warp speed ahead for some much-anticipated product launches.

Apple's expected to reveal new Macs and AirPods at the event. To built anticipation, it's sneaked an easter egg into the invitation, which features an Apple logo stylised with trails of light heading towards the viewer. When viewed with an iPhone, the trails come into motion, forming streams of stars like the effect often used to suggest travelling through space at speeds faster than light. The Apple logo and the date of the event also flash up. Need an iPhone? See our iPhone 13 Pro review, our iPhone 13 review, and the best iPhone 12 deals.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.