Rebrand
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The best rebrands of all time
By Tom May last updated
Even the biggest brands can't stay the same for ever.

Brooklyn Film Festival flips the script on screen time in playful new visual identity
By Natalie Fear published
Otherway swaps social media for cinema.

Microsoft Security’s colourful rebrand feels like a breath of fresh air
By Natalie Fear published
Koto takes a human approach to digital protection branding.

It's not that 'people don't like change', it's that your logo isn't as good as these
By Tom May published
Like it or not, public criticism is often justified.

From Amazon to Adobe: is 2025 the year of the 'quiet rebrand'?
By Daniel John published
Jaguar, take note: splashy rebrands are so 2024.

The new Google logo is already proving popular
By Daniel John last updated
"Makes the current one look dated already."

Old Jamaica is back from the dead with a vibrant new rebrand
By Natalie Fear published
It's a colourful resurrection for the ginger beer brand.

Simplicity meets sunshine in this refreshing gin rebrand
By Natalie Fear published
The Elephant Room crafts a vivid new identity for The Botanist Gin.
Daily design news, reviews, how-tos and more, as picked by the editors.


