Rebrand

Latest about Rebrand

Jaguar's design crisis just went from bad to worse

By Daniel John Published

The company's design boss is out.

Design
Jaguar logo
Triumph or disaster? The Jaguar rebrand one year on

By Gabor Schreier Published

An expert examines the impact.

Branding
Sol beer branding
Sol dusts off the archives in sunny rebrand

By Natalie Fear Published

Heritage design gets a modern makeover.

Branding
Children in need pudsey bear
What Children in Need must do to stay culturally relevant

By Vicky Bullen Published

From TikTok to Jamie Laing.

Branding
Twitter logo before and after - a blue bird and a white 'x' on black
Musk's terrible Twitter rebrand ends with a whimper

By Daniel John Published

One last debacle for the messiest rebrand of the decade.

3 Comments
Branding
Cracker Barrel logo
Cracker Barrel's CEO just revealed the surprising reason for its controversial rebrand

By Daniel John Published

And no, it wasn't trying to be 'woke'.

3 Comments
Branding
How can you get people on board with your branding project? These pros explain all

By Rosie Hilder Last updated

I sat down with PayPal’s Iskra Velichkova and MUTABOR’s Burkhard Müller to discuss one of the biggest German rebrands of recent years.

Branding
Suzuki's new logo is a modern triumph

By Georgia Coggan Last updated

This is how to redesign for the digital age.

3 Comments
Logos & Icons
Blank Street sign
I hate minimalist branding but Blank Street has won me over

By Natalie Fear Published

The sleek refresh perfectly suits the brand.

Branding
Cracker Barrel logo
Cracker Barrel should never have apologised for its controversial new logo

By Daniel John Published

If the brand doesn't have faith in its rebrand, how can we?

Design
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