Rebrand

Latest about Rebrand

Walmart new visual identity

Ignore the hate, Walmart's bold new branding is the definition of a glow up

By Georgia Coggan last updated

This is a refresh worth celebrating.

Logos & Icons
X logo overlaid over Twitter logo

10 brands that really need to rebrand in 2025

By Tom May published

These iconic brands could all do with a refresh in the year to come.

Branding
Jaguar

Why Jaguar's risky rebrand should be applauded

By Tim Parker published

Where other brands have played it safe, Jaguar went bold – for better or worse.

Branding
Zoom logo

Zoom ditches video in surprising AI rebrand

By Daniel John last updated

AI killed the video star.

Design
Freshways rebrand by White Bear

I love the adorable illustrations in this dairy brand’s new identity

By Natalie Fear published

Freshways proves that personality packs a punch.

Branding
Tottenham Hotspur FC new identity

Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"

By Natalie Fear published

Heritage design gets a flexible modern twist.

Branding
Japan Airlines rebrand

Japan Airlines' sleek rebrand is a soaring success

By Natalie Fear published

Traditional heritage meets modern design.

Branding
Bose logo

Bose's new rebrand showcases its hand drawn heritage logo

By Natalie Fear published

A subtle design tweak makes a big impact.

Branding
Mountain Dew rebrand

New Mountain Dew logo is a nostalgia-tinged hit

By Daniel John published

Another day, another heritage rebrand.

Branding
Siri icon

"Such a downgrade": Apple fans aren't loving the new Siri icon

By Daniel John published

The slow Apple Intelligence rollout continues.

Branding
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