McDonald's apologises after tasteless logo change By Daniel Piper published 12 March 21 Opportunistic ad gets fierce backlash.
Is this the most mesmerising logo ever? By Daniel Piper published 5 February 21 We're loving Perspectiva's hypnotic new identity.
Clarins logo gets a subtle tweak, but is it enough? By Daniel Piper published 3 February 21 There's a new slogan too.
'Offensive' logo replaced after a police complaint (but we still can't unsee the blunder) By Daniel Piper published 2 February 21 Our minds never went there in the first place, but now they can't go back.
New White House logo goes against design trends – and we love it By Daniel Piper published 28 January 21 It's going down a storm online.
Slick new Post-It logo has the internet divided By Daniel Piper published 26 January 21 Some Like-It, others Hate-It.
Burger King rebrand is a sizzling masterclass in flat design By Georgia Coggan published 8 January 21 The overhaul is deliciously retro.
Is this the most absurd logo reveal of all time? By Daniel Piper last updated 8 January 21 Happy new Kia.
Pfizer tries to inject some life into its logo (but does it succeed?) By Daniel Piper published 6 January 21 It's not immune to criticism.
The new CIA logo is being brutally mocked By Daniel Piper published 5 January 21 We spy memes. Lots of memes.
Virgin Money’s new look tries to be fun (but not too fun) By Daniel Piper published 16 November 20 Is Pentagram's latest rebrand on the money?
Bold new Kia logo is coming soon (and we can’t wait) By Daniel Piper published 28 October 20 New design to hit the road next year.
HelloFresh rebrand is a triumph (but there’s one big problem) By Daniel Piper published 23 October 20 The app icon isn't so fresh.
Medium reveals (another) new logo – and it's a head-scratcher By Daniel Piper published 15 October 20 Site's third rebrand in five years is... confusing.
Google's new Gmail logo leaves users fuming By Daniel Piper published 7 October 20 Is it supposed to be this confusing?
Microsoft rebrands Bing (and we’re not sure what to think) By Daniel Piper published 6 October 20 Was this really the best name available?
Maserati's trident logo gets a subtle update By Daniel Piper published 15 September 20 But does the makeover play it too safe?
Australian logo ditched after going viral for all the wrong reasons By Daniel Piper published 28 August 20 It looked a little like something else.
Stunning Rolls-Royce rebrand is a detail-driven triumph By Daniel Piper published 26 August 20 Blending the luxury and contemporary.