Latest about Rebrand
OpenAI's bold new rebrand is surprisingly human
(And the AI titan has finally fixed its logo.)
The new Goldsmiths' Company logo is a roaring success
Heritage design gets a modern refresh.
Leaked letter suggests Jaguar's designers weren't happy with rebrand
Internal complaints about the design and the process.
Ignore the hate, Walmart's bold new branding is the definition of a glow up
This is a refresh worth celebrating.
10 brands that really need to rebrand in 2025
These iconic brands could all do with a refresh in the year to come.
Why Jaguar's risky rebrand should be applauded
Where other brands have played it safe, Jaguar went bold – for better or worse.
I love the adorable illustrations in this dairy brand’s new identity
Freshways proves that personality packs a punch.
LATEST ARTICLES
