Rebrand

Latest about Rebrand

Twitter logo and X logo
Why Elon Musks's 'X' Twitter rebrand is failing

By Daniel John Published

We talk to an expert about the downfall of the brand.

Branding
PayPal new logo
PayPal’s new logo is a bold redesign of a famous font

By Natalie Fear Published

Good riddance italics.

Logos & Icons
Wombles rebrand created by How&How
The Wombles rebrand is a cosy blast of nostalgia

By Natalie Fear Published

Cat How discusses refining the "essence of Womble".

Branding
JKR's rebrand for Chime
Chime proves that financial branding doesn’t have to be boring

By Natalie Fear Published

JKR builds a banking brand with personality.

Graphic Design
Shell logo on petrol filling station
The best rebrands of the '70s, from Sega to Apple and Kodak

By Tom May Published

Our experts pick the best rebrands of the 1970s, and explain why they worked so well.

Branding
Four of the most controversial logos on an orange and yellow gradient background
The most controversial logos ever, from Gap and ebay to London 2012

By Antonia Wilson Published

Designers choose the bold, the bad and the bland of logo design.

Logos & Icons
Speedo branding
The new Speedo logo is a bit of a stretch

By Daniel John Published

Updated branding is built to 'perform' on swimwear.

Graphic Design
London Museum logo
Delightful new London Museum logo lands with a splat

By Daniel John Published

Museum logos are rarely this much fun.

Graphic Design
Discord logo
Users are already poking fun at the Discord rebrand

By Joe Foley Published

The new slogan has quickly become a meme.

Branding
O2 rebrand
The best rebrands of the 2000s, picked by pros

By Antonia Wilson Published

From generative logos to complete company overhauls, rebranding was on the rise as tech advanced at lightning speed

Branding
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