The Wombles rebrand is a cosy blast of nostalgia

Wombles rebrand created by How&How
(Image credit: How&How)

The Wombles are back! Yes, our humble nature-loving furry friends have returned in a wholesome rebrand, bringing their enduring spirit of sustainability to a new generation. With a fresh visual and verbal toolkit, the loveable critters are bestowing their official Wombly seal of approval on brands that share their enduring environmentalist ethos.

Looking back on the best rebrands across the decades, one pervading issue crops up time and time again – negotiating nostalgia. The Wombles rebrand is not only a delightful homage to the grassroots origins of the brand but a thoughtful reimagining that captures the character's unique charm while championing green initiatives, proving it's far more than an empty nostalgia reboot.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).