Ingenious national park rebrand is packed with natural symbolism

Aruba Conservation Foundation rebrand
(Image credit: How&How)

The Aruba Conservation Foundation (ACF) has undergone a stunning metamorphosis, debuting a stylish new brand identity that encompasses its dedication to preserving nature. When a national park undergoes a transformative rebrand, it's natural to assume that the sole aim is to increase footfall – for the Aruba Conservation Foundation, it's a matter of pride. 

The best rebrands have a strong ethos at their core that guides the design process from conception to its debut. Positioning itself as the 'Voice of Nature', the ACF embodies a sense of duty to the natural landscape – a theme that echoes through the design, from the organic logo to the earthy colour palette. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.