The National Landscapes rebrand is delightfully imperfect

National Landscapes rebrand
(Image credit: Nice and Serious/National Landscapes)

Here in the UK our conservation areas are highly important but often overlooked. The 'Area of Outstanding Natural Beauty' (AONB) brand has been long forgotten, suspended in a loose natural theme that felt unconnected and a little bland, but after a recent rebrand, the natural collective has undergone a delightfully colourful metamorphosis. 

The modern refresh comes as an effort to update and unify the 39 separate identities, making the brand feel like a contemporary and inclusive space for everyone to experience nature. (For more inspiration, check out our collection of the best logos of all time).  

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.