I adore Burt’s Bees' retro summer camp campaign

Burt's Bees 'Camp Burt's – Summer of '84' campaign
(Image credit: Burt's Bees/Tavern)

Personal care brand Burt's Bees has unveiled a delightfully retro campaign in celebration of its 40th-anniversary collection. With a selection of stylish clothing and accessory options, the merch drop echoes an endless summer vibe with a playful '80s camp couture twist.

When we think of iconic brands, often our minds will revert to minimalist timeless design and clean-cut graphics, yet Burt's Bees' wholesome campaign bucks the trends with its organic and rustic style. It's a design that feels both nostalgic and contemporary, reinventing the aesthetics of the past to create a warm and welcoming homage to its heritage.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).