PayPal’s new logo is a bold redesign of a famous font

PayPal new logo
(Image credit: PayPal/Pentagram)

After twenty-five years of pioneering the digital payment world, PayPal has unveiled a new brand identity in its boldest revamp yet. The clean new look is a striking evolution that reinforces the brand's authority – a contemporary reimagining that combines class with minimalist sophistication.

Across Creative Bloq's Typography Week, we've already seen some stunning design inspiration, diving into typographic design's rich heritage and exciting future. PayPal's striking logo evolution is a prime example of how one of the most iconic fonts in famous logos can be expertly reimagined as a fresh and authoritative brand identity with a timeless appeal.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).