Bose's new rebrand showcases its hand drawn heritage logo

Bose logo
(Image credit: Bose/Collins)

Bose has unveiled a harmonious new brand identity celebrating its heritage while carrying its innovative legacy into the modern age. Steeped in a rich history of audio engineering excellence, the rebrand has a revitalised appeal that captures the brand's dynamic spirit while reinforcing its timeless elegance.

Looking back at some of the best rebrands of all time it's clear that mastering the fine balance between heritage and contemporary elevation is no easy task. With an energetic new colour palette, sleek typography and an authoritative brand voice, Bose's new identity is a refined homage to its design legacy and a powerful projection of its innovative future.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).