I love the adorable illustrations in this dairy brand’s new identity

Freshways rebrand by White Bear
(Image credit: Freshways/White Bear)

Cruising under the radar for some time now, UK-based dairy supplier Freshways was in need of a revamp that could showcase its unique identity in the milk manufacturing industry. Recently unveiling a playful new look, the refreshing rebrand is packed with personality, bringing the brand into a stylish new era with speed and innovation at its core.

The best rebrands bring a brand to life by showcasing its unique appeal, and Freshways charming new identity is no different. With a new logo, vibrant colour palette and revamped packaging, Freshways demonstrates how breaking away from conventional design can shake things up for the better.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).