Nick has worked with world-class agencies including Wolff Olins, Taxi Studio and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, TikTok, and Bite Back 2030. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
Latest articles by Nick Carson

Brand Impact Awards 2022: All the winners revealed
By Nick Carson last updated
Discover which projects picked up Gold, Silver and Bronze trophies this year – plus download the full winners showcase.

Brand Impact Awards 2022: shortlist announced
By Nick Carson last updated
Our global judging panel has selected this year's BIA shortlist.

Designers react to the Mastercard rebrand
By Nick Carson last updated
Pentagram's evolution of the iconic Mastercard brand gets put under the microscope by three design experts.

The top 20 graphic design trends of 2012
By Nick Carson published
We look back at our predictions for design from a decade ago.

6 ways to save money as a freelancer
By Nick Carson published
Keep your finances under control with our expert advice.

9 stunning portfolio templates for creatives
By Nick Carson published
Make your work stand out with these portfolio templates.
Brand Impact Awards 2021: All the winners revealed
By Nick Carson published
Discover which projects picked up Gold, Silver and Bronze trophies this year – plus download the full winners showcase.

How to craft a powerful logo shape
By Martin Christie, Nick Carson published
The logo shapes used by big brands aren't chosen by chance.

Brand Impact Awards 2021: shortlist announced
By Nick Carson published
Find out which 39 projects are in line for a trophy.

How to develop a killer logo strategy
By Nick Carson published
Get your logo strategy spot on before designing your new logo.

Logo typography: Nail the typeface for your logo
By Nick Carson published
5 tips for getting your logo typeface spot on.

20 outstanding uses of colour in branding
By Nick Carson published
How a series of top brands have successfully 'owned' a colour.

Brand Impact Awards 2020: All the winners revealed
By Nick Carson published
The world's best branding revealed at the seventh annual BIAs.

Brand Impact Awards 2020: shortlist revealed
By Nick Carson published
Find out which 39 projects made the cut.

How to commission better illustration
By Nick Carson published
Work with illustrators to create standout visual identities.

Why copywriting is more important than you think
By Rosie Hilder, Nick Carson published
Plus expert tips on how to craft award-winning words.

Brand typography: A complete guide
By Bruno Maag, Nick Carson published
Deliver your message with the perfect brand typography.

7 famous logos that pass the silhouette test
By Nick Carson, Jim McCauley published
These brands have mastered the art of memorable simplicity.

How to generate ideas
By Nick Carson published
Award-winning designers share how they come up with ideas, and then nurture them to fruition.

15 plugins to make your design process easier
By Nick Carson, Jim McCauley published
Save time with these must-have creative plugins.

Revealed: the top 30 UK design studios in 2019
By Tom May, Nick Carson published
Find out who made it into the UK Studio Rankings 2019.

9 tools to help you work remotely as a freelancer
By Nick Carson, Jim McCauley published
Set yourself up anywhere with these essential pieces of kit for freelancers.

5 reasons why you're a bad co-worker
By Nick Carson published
If you do any of these things in the studio, stop right now.
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