How to commission better illustration

illustration commissioning
(Image credit: B&B Studio)

Illustration is a key part of many brands, and it's so important it's recently been added as one of three new craft categories at the Brand Impact Awards. In this piece, category judges explain why illustration is so key to many brands, as well as how commissioners, illustrators and designers can work together to make the most of the medium. 

If you've created some incredible illustration for a brand, there's still time to enter the Brand Impact Awards. You have until 26 June to submit your best work.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.