Why copywriting is more important than you think

KFC ad with no words
(Image credit: @Jacksamueldavey on Twitter)

Copywriting in branding and advertising has always been an important part of the industry, and the role of words in advertising in particular has previously been recognised at the D&AD Awards with the Writing for Design and Writing for Advertising categories. 

This year, those categories are no more, and many have lamented the decision. Creative director Jack Davey took to Twitter to show what some famous adverts would look like without the words (below). Spoiler: it's not good. See our favourite print ads for more examples of compelling copy in advertising.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.