How to develop a killer logo strategy

A strong logo strategy needs to be decided upon before pen even hits paper on a new logo design project. This means thorough research and planning, so you understand your market, the competition and exactly how you want to deliver your brand message. While it's important to be aware of any trends, your logo needs to strike the balance between being relevant and merely joining the hoards of others doing the same thing – you don't want to get lost. 

In this guide, we share five tips for developing a killer logo strategy that will deliver a logo that gets you noticed. For more logo tips, see our guide to logo design and then find out where to find awesome logo design inspiration. Want some examples? Here are the best logos ever.

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Nick Carson
Content strategist and copywriter

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.